- To enable the consumer to identify South African cotton goods manufactured locally by our own labour force.
- To inform the consumer about the quality and inherent characteristics contained in cotton merchandise.
- To create a selling point for the merchandise of the authorised Cotton Mark users.
- To share in the ongoing promotional and marketing campaigns by creating a consumer and trade awareness on a national basis.
- The use of a registered trade mark, which is protected by South African law.
- The use of the Cotton Mark contributes to the socio-economical upliftment of people living on marginal agricultural land.
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