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  • Provides public infrastructure in support of the cotton industry by raising awareness of critical issues, providing information necessary for decision-making and facilitating cooperation on matters of shared interest.
  • Serves as an objective statistical observer and by bringing together all segments of the cotton industry Cotton SA serves a unique role as a catalyst for constructive change.
  • Acts as an industry forum for consultation and discussion of matters of mutual concern.
  • Coordinates sector activities to ensure that they support the best interests of the cotton sector.
  • Renders information and develops industry intelligence to inform sector decision-making.
  • Promotes production and create awareness on cotton and its many uses.
  • Enhances the marketability of cotton through standards and standardised procedures and training.
  • Collaboration with research institutions, development agencies, public and private partners to develop innovative insights and solutions.
  • Provides enterprise development services to emerging farmers such as training, mentoring, accounting, technical and project management services.
  • Drives the cotton sector towards sustainable practices that support economic, environmental and social operations as the South African Better Cotton Initiative (BCI) implementing partner, working with cotton farmers to enable them to grow and sell Better Cotton.